Client wanted something which had a fun vibe to it and even though it's an

Italian restaurant the client did not want anything traditional which made

perfect sense as they wanted their brand to stand out, Keeping the brief

in mind i decided to choose a font which had a little quirky and fun vibe to

it and at the same time something bold, then i proceeded further and

customized the whole typography and added a fun illustration right in the

middle of the letter 'C' which gave the letter it's own unique identity from

rest of the typography which could be used as a letter mark then finished

this project with a menu design.